But for many years we worked together in a ‘micro-multinational’ educational publishing company. Dianne was our chief marketing officer. She was also a top-drawer editor, frequently finding problems and typos not only in English but also in foreign-language texts.
She is extremely adept at producing beautiful printed collateral—start to finish. She does websites and social media (who doesn’t). She also organizes trade shows and special events. But… she is a true outlier in one sometimes-essential communications skill: she writes powerful letters to customers, letters that can solve thorny problems or generate impressive results when results are urgently needed. It’s her gift. After 9/11, we saw an alarming drop-off in business. Panic time started to set in. So Dianne went to work and wrote a letter to our subscribers. It was a work of art. A few days later, tens of thousands of dollars started landing in our post-office box every morning. The response to her appeal was nothing short of amazing. It’s not an exaggeration to say that letter probably saved our business.
If you need help with your Instagram feed, there are thousands of people who’d be more than happy and qualified to step up. But... if you need somebody to deal with critical correspondence and crisis communications, somebody with years of experience who can write a ‘nuclear’ letter or e-mail, you really should get in touch.”
